Content Marketing Strategy

Online Marketing Strategy

We tailor a bespoke content marketing strategy for each client.

The internet has changed a lot of things, including the way that people advertise. With more people now using the internet to communicate, find out about the latest news and as a directory for finding what they need it makes sense to utilize this to further your business. Businesses that are not taking note of the digital marketing era will definitely be missing out on custom and exposure that other companies are taking full advantage of.

Size no longer determines your success

Usually the bigger the business the less chance you had to compete with the bigger names. They had the flashier signs, the better fittings and bigger establishments. With the internet a good website and online presence is all you need to sell a good product. Cost of course was also a big determining factor as to whether good advertisement and exposure was affordable.

Our full-service SEO team integrates content into a complex strategy to increase your site’s visibility and conversions.

Success in real time

Spending money on advertising offline could be a hit or miss venture. It would take a while to see whether your venture had been successful but by then a lot of money could have already been wasted. Online you have the chance to make adaptions quickly, no redesigns to billboards or reposting flyers.

keep up with trends

Media was originally the only way to keep up with new trends, which can take a while from information collection to printing. Over the internet you can see which products are doing well and how fast trends are changing in real time so that you can re-asses your stock, website or tactics.

Real feedback

Not everyone is comfortable complaining about a purchase or making recommendation as to how it could be improved. In the past this would involve a phone call, email or post which can take days to receive. If the navigation of your site is not as the customers would like it, they will feel more comfortable telling you via social media or review sites.

Digital marketing techniques

Digital marketing has allowed businesses and ecommerce sites to get the exposure they want no matter their size. When done correctly it can get you a mass of followers and website visitors faster than ever before! There are certain techniques that businesses follow to make the most of the World Wide Web to get more relevant traffic to their site.

Advertising has always played a big part in getting customers to buy a product or service and in the modern world it still has its place, but in a different way. In the past special offers, catchy jingles and pressure selling worked, but nowadays consumers have a lot more choice and opinion as to what they are going to spend their money on. Customers are more aware of scams than ever before and something as simple as a badly laid out website or poor content can cause a customer to leave your website before even looking around.

Although keywords still have their place in helping customers to find your site via search engines, there is a lot more concentration on quality content. In the past there have been sites packed with keywords that are not relevant to what the site is showcasing. In the past even short visits relevant or not counted as a hit and helped boost search engine position. Nowadays the rules are stricter and non-relevant keywords in content is seen as cheating.

One of the best techniques is to use informative content and incorporate keywords into readable sentences rather than random placement. Make your website layout easy to navigate and don’t assume that the customer will just know how to get around. If you have a big website then think about using a search facility to save the customer time and use relevant keywords/tags on each page to allow separate pages to also be found via search engines.

Social media is not only about catching up with friends; it’s also a great place to use targeted advertisement. Less is more so leaving the viewer’s wanting more information is the best way to get a conversation going, taking your advertisement to the top of the news feed of all participants. Having regular communication and interaction increases online presence giving you a better chance of being noticed.

Website for all devices

Many people now use their mobile phones and other devices for searching the internet, making purchases and researching. In the past most website were optimized for use with desktops which meant those using mobile’s had to spend more time scrolling and resizing the page than actually reading it. Optimizing your site for use on mobiles will gain you more custom, especially as mobile phone screen resolution is improving; websites are loading faster and are being used more frequently.

Many sites now have their own apps, which allow users fast access which is a great choice for sites that sell products that are going to need to be replaced often. Examples of this include consumables like food and beauty items.

We are aware of the importance of a successful content marketing campaign, which is why we create informative, engaging and persuasive content that captures customers’ interest. We tailor a bespoke content marketing strategy for each of our clients.

Effective Copyrighting

Social media allows people to share with their friends and other people that are more likely to share the same interests, buying patterns giving you more relevant exposure than randomly sending emails that end up unread in the recipients spam box.

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